People's Daily Praises Dream Garden: Writing a New Chapter of Industrial Development with Independent Innovation

Recently, People's Daily newspaper once again praised Little Dream Garden. The content mentioned that Little Dream Garden has grown into a well-known cross-category brand in China's personal care field in 16 years, relying on scientific research innovation and sustainable development concepts. In the current personal care market that is increasingly evolving towards refinement, efficacy, and scenario diversification, Little Dream Garden has stood out from fierce market competition with its long-term adherence to the concept of "pleasing skin with flowers" and solid independent R&D. It is reported that Little Dream Garden has ranked TOP1 in the body care brand list of Douyin 618 for three consecutive years, casting the benchmark status of domestic personal care with hardcore strength.

Forging Brand Strength with Independent Innovation

The story of Little Dream Garden began with the Grasse rose planting base in Jinan, Shandong. Since its establishment, the brand has been rooted in the field of natural flowers and plants, taking Grasse roses as the research origin, and gradually exploring the mystery of Chinese natural flower and plant components. Today, Little Dream Garden has established cooperation with multiple Chinese characteristic flower and plant production areas including Heze peonies in Shandong, jasmine in Guangxi, and camellia in Dali, Yunnan, laying out a high-quality flower and plant raw material network covering the whole country. Qi Yunji, Founder of Little Dream Garden, said at the 2026 China Brand Forum: "Little Dream Garden has become a backbone force in the industry in 16 years, only doing one thing: rooting deep and focusing on innovation."

If the deep cultivation of raw materials is the "seed", then strong independent R&D capability is the "root" for the brand to grow strong. Little Dream Garden has successively built R&D centers in Shanghai, Jinan, and Guangzhou, forming a cross-disciplinary R&D team covering core fields such as plant chemistry, molecular biology, dermatology, and fermentation engineering. At the same time, the brand has established joint R&D laboratories with multiple universities and reached strategic cooperation with multiple well-known enterprises. Up to now, Little Dream Garden owns more than 100 patent technologies.

For many consecutive years, Little Dream Garden has jointly released the "China Body Skin Care White Paper" with authoritative institutions such as China Daily Chemical Industry Association, and led the formulation of group standards such as "Body Skin Care Cosmetics R&D Guide" and "Natural Care Cosmetics Development Guide". In early 2026, it grandly released two industry white papers "Natural Whitening: Body Skin Care Scientific Guide" and "Reconstructing the Source of Health: Scalp x Hair Integrated Care Scientific Guide", becoming the first personal care brand to release dual guides for body care + scalp care.

Building Brand Core with Green Concepts

While pursuing product innovation, Little Dream Garden deeply integrates sustainable development into the brand gene. In the raw material planting link, taking the Jinan flower and plant germplasm resources and raw material production base as an example, the brand uses rose water for product production, and the residue is backfilled into the soil as fertilizer, realizing the green cycle of a rose from field to bottle. In the product packaging link, Little Dream Garden adopts environmentally friendly replaceable core design, as well as packaging boxes printed with FSC-certified environmentally friendly paper and environmentally friendly soy ink.

In 2021, Little Dream Garden officially launched the "Million Trees Plan", carrying out sand prevention and control projects in the Tengger Desert of Alxa, Inner Mongolia for six consecutive years. So far, the brand has cumulatively planted more than 120,000 Haloxylon trees in the Alxa region, continuously contributing to the construction of desert ecological lock-line forests. In June 2026, Little Dream Garden also launched the "Fertile Soil Plan" public welfare trip, donating 80 tons of bio-organic fertilizer to Grasse rose growers in Liangdang County, Longnan, Gansu.

From ensuring high-quality raw materials to cultivating R&D internal strength, Little Dream Garden takes "natural flowers and plants" as the foundation, gradually building a natural personal care full-scenario product matrix of "one wash, one care, one bath". From the beautiful vision born in the rose field at the beginning, to now growing into a leading domestic personal care brand across categories, Little Dream Garden has proven with sixteen years of persistence: the rise of domestic brands relies on solid independent innovation and long-termism value adherence.