Dream Garden's 16 Years of Deep Cultivation in Natural Flower and Plant Research

Every May, in Little Dream Garden's flower and plant germplasm resources and raw material production base in Jinan, nearly 100 acres of Grasse roses bloom in succession. Farmers are busy picking the brand's core raw material — Grasse roses, which are applied to the R&D and production of multiple products for body, hair, and facial care. For this reason, Little Dream Garden has designated May as the brand's Rose Blooming Traceability Season. This year's Rose Blooming Season brand month also kicked off with a traceability journey.

Recently, Little Dream Garden invited multiple beauty experts, China Daily Chemical Industry Association, China香料香精化妆品工业协会 and other industry experts, as well as brand partners, to go to Jinan, Shandong to enjoy the blooming of Grasse roses together. Guests successively visited rose picking, rose distillation, and live flower extraction technology to extract Grasse rose fragrance. Little Dream Garden also launched the research and formulation of the group standard "Determination of Special Certificate Components of Rose Water" with the industry at the event, providing strong support for China's natural raw materials and cosmetics industry to move towards standardization and high quality.

Selecting Raw Materials: Amplifying the Active Energy of Natural Flowers and Plants

Turning roses from primary agricultural products into deep-processing skincare products is a seemingly simple yet resilient dream in the heart of Qi Yunji, Founder and Chairman of Little Dream Garden. For this dream, Qi Yunji searched for the world's top rose varieties many years ago, and planted the first precious Grasse rose seedling in the fields of Heiyu Village. In 2010, he founded Little Dream Garden, a personal care brand focusing on natural flowers and plants. Qi Yunji used 16 years of persistence to let the roses of his hometown "bloom" with value. He shared at the scene, "Little Dream Garden uses its own growth to drive local farmers' income increase and助力 rural revitalization. Starting from here, we gradually established 'sustainable growth' as the brand's core strategy."

The reason for choosing Grasse roses is because of their unique and precious flowering period, which has become the designated raw material for global luxury fragrances. Each flower branch only blooms once in its lifetime. It only blooms for a short 3 weeks in May each year, with extremely low yield per mu, and must be picked before the morning dew dries, so it is particularly precious, known as the "Queen of Flowers". The Little Dream Garden flower and plant germplasm resources and raw material production base in Jinan, Shandong, with its unique natural conditions, provides sufficient and appropriate sunshine and precipitation for the growth of Grasse roses. Little Dream Garden selects and picks flower buds with about 75% openness at 5 am, when the fragrance of Grasse roses is mellow and introverted, with rich layers, so as to maximize the preservation of the natural, rich but not greasy natural fragrance of Grasse roses, and the precious and rich skincare nutrients. This is also the starting point of the brand's establishment.

Having high-quality raw materials is not enough; how to bring out the full vitality of a fresh flower is equally key. Dr. Qu Xianghua, R&D Director of Little Dream Garden, shared at the scene, "Little Dream Garden uses slow distillation technology, allowing the freshly picked Grasse rose petals to undergo constant temperature distillation for several hours. The fragrance molecules and skincare essence of the rose are slowly extracted, condensing into drops of rose water that retain natural active substances, rich in natural terpenes, alcohols, ketones, esters and up to 191 active substances, among which the rare rose ether content is 5 times that of ordinary roses, which is also the core substance of rose fragrance." The Little Dream Garden R&D team also uses the patented "flash extraction technology" to maximize the preservation of polyphenols, flavonoids and other active components, obtaining the signal-level whitening ingredient rose extract.

From going through multiple processing and extraction processes to becoming the core raw material of the brand's best-selling products, Grasse roses have helped Little Dream Garden build a powerful product matrix of washing, caring, and bathing, completing the gorgeous transformation from fresh flower raw materials to high value-added products. Not only Grasse roses, Little Dream Garden has also successively laid out more than 10 flower and plant planting gardens across the country, including Gansu roses, Heze peonies, Guangxi jasmine, Dali camellia, etc. The natural flower and plant raw material map has already spanned more than half of China.

Independent Technology Research: Leading the Creation of Personal Care Pleasant Experience

As a leading brand in the personal care field, Little Dream Garden's ability to discover the value of high-quality natural flowers and plants is inseparable from its strategy of "deep independent research along the flower and plant efficacy path". After 16 years of deep cultivation, amplifying the skincare energy hidden in flowers with scientific research power has become the brand's distinctive technology label.

Little Dream Garden has successively built R&D centers in Shanghai, Jinan, and Guangzhou, constructing a 3D立体 R&D system, focusing on basic research and formula R&D, raw material research, formula development and testing evaluation respectively, forming a complete closed loop from scientific exploration to product landing. The brand has established joint R&D laboratories with multiple universities, reached strategic cooperation with multiple well-known enterprises, and owns more than 100 patent technologies.

From the active component mining and efficacy verification of core flower and plant raw materials such as roses and peonies, to the development of independent processes such as dual-enzyme co-bacteria technology, to the efficacy evaluation of formula systems and the industrial application of product landing, Little Dream Garden has built a complete independent R&D closed loop of "raw material independent research — process original creation — formula verification — industrial transformation", establishing a full-chain scientific research barrier from field to laboratory to consumer terminal in the flower and plant skincare field.